Factors Influencing Visitor’s Choices of Urban Destinations in North America – 1260KB (2004)

Global Insight Inc. for the Ontario Ministry of Tourism and Recreation, May 21, 2004. The purpose of this study was to quantify the factors that influence consumers’ choices of large urban destinations in North America. The results of the study are meant to help planners in evaluating the tourism impacts of projects under consideration. The study includes 10 Canadian cities and 40 US cities. “Attractors” were grouped into 4 categories: Arts & Culture, Environment & Built Form, Entertainment, and Accommodation & Food.