Cultural Tourism and Business Opportunities for Museums and Heritage Sites – 224KB (2002)

This paper considers the opportunities for the continued development of cultural tourism, with a focus on museums and heritage sites in urban settings. It is based on the main findings of the cultural tourism strategy completed last year by LORD Cultural Resources for the Province of Ontario. The study is called Strategic Directions for Ontario’s Cultural Tourism Product. The central strategies developed in that study will be applied to the notion that heritage organizations need to communicate to existing and potential supporters their important role in helping to meet not only the preservation and educational needs of a community, but also wider community needs such as tourism, economic development and downtown revitalization.