Canada’s Heritage Tourism Enthusiasts – A Special Analysis of the Travel Activities and Motivation Survey (TAMS): Executive Summary – 118KB (2002)

In order to obtain a better understanding of the potential size, characteristics and interests of Canadian activity-based market segments, the Canadian Tourism Commission (CTC) commissioned Research Resolutions & Consulting Ltd. to undertake special analyses and reports based on the Travel Activities and Motivation Survey (TAMS). This report focuses on Heritage Tourism Enthusiasts — Canadians who have taken leisure trips in Canada and exhibit a particular interest in heritage-oriented activities when they travel.