Attracting Audiences in Ontario’s Big Cities: Attractions at Home and while Travelling among Toronto and Ottawa Residents – 286KB (2002)

Major attractions in the Toronto area (including the Art Gallery of Ontario, McMichael Canadian Art Collection, Ontario Science Centre, Royal Botanical Gardens, Royal Ontario Museuem, the Ontario Tourism Marketing Partnership, and the City of Toronto) provided support for Research Resolutions & Consulting Ltd. to undertake a special analysis of Statistics Canada’s Tourism Activity and Motivation Survey (TAMS) from a resident perspective. The project was designed to provide attractions in the Toronto and Ottawa/Hull Census Metropolitan Areas (CMAs) with a better understanding of what types of cultural and entertainment activities residents participate in at home and when they travel.