Call to Artists: Main Street Mural Project – Phase 2

City of Guelph

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Artist opportunity

The City of Guelph invites established Canadian muralists with exterior mural experience to submit their credentials, examples of prior experience and a preliminary vision for the development and execution of one of two site-specific, outdoor murals as part of Ontario’s Main Street Revitalization Initiative.

This call follows a two-stage selection process. The first stage is a Request for Qualifications (RFQ). Design concepts are not required at this time.



The City of Guelph has received one-time funding from Ontario’s Main Street Revitalization Initiative to support and benefit rejuvenation, redevelopment, renovations and enhancements to revitalize main streets.

As directed by City Council, funding will be implemented through a competitive applications process to develop murals at various locations, specifically for the purpose of animating public spaces that support downtown tourism destinations.

This is Phase two of the funding implementation. Phase one was launched in December of 2018 and saw four new murals installed along Wilson Street in downtown Guelph.



The following sites have been identified for public art murals. Please identify which site you are applying for in your Letter(s) of Intent.

  1. Site 1: Left parkade wall
    • 16’ x 24’  = 384 square feet
    • Completed remotely using 12, 4x8’ aluminum composite panels. Installation done by third party and organized by City.
    • Budget: $18,000
  2. Site 2: Main parkade wall
    • 28’ x 20’ = 560 square feet
    • Completed remotely using 14, 4x10’ aluminum composite panels. Installation done by third party and organized by City.
    • Budget: $25,000


Estimated timeline

The anticipated schedule for selection of an artist/artist collective and completion of the project is outlined below. The City reserves the right to modify these dates as required.

Project Phase


RFQ submission deadline at noon

January 8, 2020

Short-listed Artists selected and invited to submit proposals for Stage Two

January 31, 2020

Stage Two deadline at noon

February 18, 2020

Final selection

February 28, 2020

Design development/production/fabrication

Beginning March 2020


End of April 2020


Entry procedure

The City of Guelph will only accept electronically submitted applications formatted as a single PDF to . Deadline to apply is Wednesday, January 8, 2020 at noon.

Artists interested in applying for more than one location are required to submit Letters of Intent for each site.


Submission requirements

Stage one: RFQ

Submission must be sent in a single PDF and contain:

  1. Application form: At the end of this document
  2. Letter of intent (1 page maximum, 12 point font, single spaced): Describe your general artistic approach and your preliminary vision for this project, including how you plan to celebrate community spirit and take into account the neighbourhood’s identity and the cultural, historical, and natural attributes of the site. Outline your experience creating artwork for the public realm. Confirm availability to undertake this project within its timeline. Please indicate which site you are applying for here.
  3. Resume/Curriculum vitae (3 page maximum, 12 point font, single spaced): If submitting as a collective, each member must provide a personal resume.
  4. Visual images and documentation list (3 minimum/10 maximum): Digital images of past work that best demonstrate your qualifications for this project. At least 2 of these images should be of similar scale and scope to the artwork being proposed in the artist’s letter of intent. Please include a documentation list to support visual images. Include title of work, medium, approx. dimensions, budget, location and date.


If you have any questions about this project, please contact:

Jen Rafter, Cultural Program and Event Coordinator 
Culture, Tourism and Community Investment, Public Services
City of Guelph
519-822-1260 extension 2629


See full posting here.